The Finnish Real Estate Management Federation



There is an ongoing generation shift within the entrepreneurs and customers expect more in the digital age. Industry62 helps Finnish Real Estate Management Federation to develop digital services up to date by doing design and UX.



The purpose of real estate management is to ensure high-quality living for apartment dwellers. It's an expert service that helps everyday life in residences run smoothly and makes sure housing costs stay on budget.

The field of real estate management is currently in a state of transformation: People expect better and faster service. Digitalisation has altered not only the customers' expectations, but is also bringing new entrepreneurs into the field.

This shift has put pressure on the federation's digital services, that this project set out to alleviate with a faster, more user-friendly web service.

2 in 3

real estate management companies in Finland are members

1,5 million

lives affected by level of service

Service design quarantees that all parties involved know what should be done and why. Good design makes development more efficient. It saves time, effort and money, minimizes risks and helps to focus to the right things.
— Marianne Falck-Hvilstafeldt, 
Head of Development, The Finnish Real Estate Management Federation

Fast & Lean UX design

Continuous development of the federations digital services are done in Lean UX method with Aucor and Ambientia, which means design and development occurs in tandem through short agile sprints. In Lean UX we validate our previous design decisions by analysing usage data and continue to design new interfaces and update excisting ones, end-users in our minds.


User stories

is a powerful tool for project group to switch perspective to a member's point of view.


Before agile sprints we have defined federations target groups (federation members, i.e. real estate managers and also dwellers in residences). By using analytics reports and surveys, we gather information and opinions from the target groups and make different user scenarios. From these scenarios we pick the most recurring ones and make detailed user stories

After the perspective change the first prototype can be shaped up and the content creation can begin. Later on, user-testing is important to validate design decisions.

Good and consistent UX-design is needed in every phase of website development, also when developing site further after the launch.

In our case combining design in all doing has succeeded well and in best situations it has been a driving force of development.
— Marianne Falck-Hvilstafeldt, Head of Development, The Finnish Real Estate Management Federation

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Jarkko Waari
Don’t just upgrade your platform.
Do it with true end-user understanding!
— Jarkko Waari, Experience Designer and partner at Industry62

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